Follow Us!
search engine optimization
Prospect Genius Moves Offices, Expands to a Larger Facility
Business owners in New York’s Capital Region will soon be able to find the online advertising specialists at Prospect Genius in a whole new location. Starting in April, Prospect Genius will be moving its growing team into a newer, larger facility in Troy, NY. As a result, the team will be better equipped to provide [...]
If Your Business Stalls, Call 41CALLS
As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104.9 and 100.9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming [...]
The Small Mistake that Could Kill Your SEO Campaign
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That’s why we create a metered number and trackable microsite (with a URL that follows the format “some-service-city.state-biz.com”) so you know which leads are [...]
Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of [...]
Don’t Get Banned From Google
Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department [...]
Making SEO Work for You
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous [...]
Customer Reviews and You
Got Reviews? It used to be that just having a Web site was enough to set you apart from your competitors. But now, everyone has a Web page, and you have to set your site apart somehow… For many, the solution they choose is to make their Web site flashy and unique. That’s good and [...]
Things To Consider When Outsourcing
There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle [...]
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a [...]
Catch More Customers with Coupons
Coupons Make You Money It may seem a little backward, but adding a coupon to your Web site can actually help you make more money. You may be thinking, “Wait. How can I make more money if I’m offering customers a discount?” But the math really does work out. Sure, you will be collecting a [...]
