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local online advertising
Scoring Reviews: Make It Easier for Customers to Review Your Business
I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but it’s vital enough that I can’t say it too often! Reviews are a great way for prospective customers to evaluate your business by seeing what past clients are reporting about their experience. But that’s not [...]
March Madness Savings at Prospect Genius
March Madness isn’t just about basketball here at PG. Instead of filling out brackets, we’re celebrating the season by offering great deals to new and existing customers. And these great discounts extend from now until the end of the month. For the entire month of March, Prospect Genius is offering double referral bonuses to current [...]
The Mobile Revolution: Maximizing Your Web Site’s Potential
The Future Is Mobile Most business owners have caught up with the fact that optimizing their Web site for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has long been the leading [...]
Things To Consider When Outsourcing
There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle [...]
SEO, Google, and Your Business
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank [...]
The Mysteries of Online Advertising Explained
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of [...]
Block Phone Solicitors Once and For All
Is your phone ringing off the hook? Are you frustrated that solicitors are tying up your line? Are you doubly sick of solicitors calling your cell phone? If you’re tired of the endless stream of telephone solicitations you’re receiving, Prospect Genius can help! We already block over 550 numbers for our customers, but if you’re [...]
The Ins and Outs of Googling Yourself
Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then you might want to reconsider. Of course, googling yourself isn’t going to make you go blind or anything like that, but it can skew the results you see. That’s because Google is designed to provide [...]
The Myth of Speedy Ranking
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about this false impression all the time, we [...]
