lead generation
Google Places Optimization
Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That’s why we will optimize your Google Places listing for you! As part of your lead generation campaign, we’ll work to make sure your Google Places [...]
Stay Connected with Phone and E-mail Features
Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch of other great features you may not be aware of. Today we want to focus on a number of other options we offer to make it easier for you to communicate with your prospective customers. [...]
Show Your Stuff: Photo Gallery and Blog Features Make It Easy for You to Display Your Expertise
Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and more? Most are free as part of your lead generation package, so take advantage of these tools to expand your site and reach out to your prospective customers in a dynamic, engaging way! Photo Gallery [...]
If Your Business Stalls, Call 41CALLS
As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104.9 and 100.9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming [...]
Stand Out From the Crowd With Pictures and Reviews
Pictures: Why Your Web Site May Be Dead in the Water Without Them Online advertising has one goal, right? To get your Web site ranking as well as possible with search engines like Google and Bing. However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. [...]
Customer Reviews and You
Got Reviews? It used to be that just having a Web site was enough to set you apart from your competitors. But now, everyone has a Web page, and you have to set your site apart somehow… For many, the solution they choose is to make their Web site flashy and unique. That’s good and [...]
Things To Consider When Outsourcing
There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle [...]
Dial 1 for Business Success
Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas to harness the latest cell phone technology for your business. Sprint and Google Voice: Expanded Technology for Your Phone Here at PG, several of our staffers use Sprint cell phones, and as a result, we [...]
April Madness: Save with PG Customer Referrals This Month!
March Madness may mean some great basketball, but here at Prospect Genius, we have April Madness for new referrals. Starting April 1 and lasting until April 30, we’re offering an additional $40 off your May bill for every new referral. That means for each new referral you send to PG that signs up during April, [...]
SEO, Google, and Your Business
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank [...]


