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Google Algorithm
The Small Mistake that Could Kill Your SEO Campaign
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That’s why we create a metered number and trackable microsite (with a URL that follows the format “some-service-city.state-biz.com”) so you know which leads are [...]
SEO, Google, and Your Business
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank [...]
Facebook and Success for Local Businesses
Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership last fall. This new collaboration may change the face of search results by connecting Bing search results and info from Facebook. Now, in addition to displaying the most popular local results when you search for [...]
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a [...]
The Ins and Outs of Googling Yourself
Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then you might want to reconsider. Of course, googling yourself isn’t going to make you go blind or anything like that, but it can skew the results you see. That’s because Google is designed to provide [...]
The Myth of Speedy Ranking
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about this false impression all the time, we [...]
