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The Mobile Revolution: Maximizing Your Web Site’s Potential
The Future Is Mobile Most business owners have caught up with the fact that optimizing their Web site for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has long been the leading [...]
SEO, Google, and Your Business
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank [...]
He Said, She Said: Reputation Management and Your Business
The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier [...]
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a [...]
The Mysteries of Online Advertising Explained
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of [...]
Block Phone Solicitors Once and For All
Is your phone ringing off the hook? Are you frustrated that solicitors are tying up your line? Are you doubly sick of solicitors calling your cell phone? If you’re tired of the endless stream of telephone solicitations you’re receiving, Prospect Genius can help! We already block over 550 numbers for our customers, but if you’re [...]
The Myth of Speedy Ranking
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about this false impression all the time, we [...]
