Follow Us!
Newsletters
The Small Mistake that Could Kill Your SEO Campaign
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That’s why we create a metered number and trackable microsite (with a URL that follows the format “some-service-city.state-biz.com”) so you know which leads are [...]
Are Online Advertising Myths Causing You to Make Costly Mistakes?
We’ve talked about this issue a bit in past posts, but since this topic keeps coming up, it’s definitely worth reiterating how common mistakes can lead to some pretty major consequences. Since there is about a 50% chance you’re making at least one of these mistakes, please read this post carefully. Some of the consequences [...]
Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of [...]
Too Busy to Advertise Online?
Some customers tell us that they WANT to sign up, but they just don’t have time to do it. What they’re really saying is that they don’t want to take an active role in the promotion of their own business. We understand that you’re busy, and that being a small business owner often entails a [...]
Voice Mail: Solution or Danger
At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique position to observe trends in the ways small businesses handle their operations. Recently, we’ve noticed that some of our clients, especially the one-person outfits, are too busy to answer their phone during the day. Instead, [...]
Don’t Get Banned From Google
Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department [...]
Making SEO Work for You
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous [...]
Stand Out From the Crowd With Pictures and Reviews
Pictures: Why Your Web Site May Be Dead in the Water Without Them Online advertising has one goal, right? To get your Web site ranking as well as possible with search engines like Google and Bing. However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. [...]
The Mobile Revolution: Maximizing Your Web Site’s Potential
The Future Is Mobile Most business owners have caught up with the fact that optimizing their Web site for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has long been the leading [...]
Customer Reviews and You
Got Reviews? It used to be that just having a Web site was enough to set you apart from your competitors. But now, everyone has a Web page, and you have to set your site apart somehow… For many, the solution they choose is to make their Web site flashy and unique. That’s good and [...]
