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Are You Spending Too Much Time Keeping Track of Your Online Presence?
If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you’re probably starting to realize, trying to keep your online advertising efforts on track is practically [...]
Google Maps: Revisted
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to “keyword-stuff” your Google Maps listing. That is, instead of correctly listing your business as “Bob’s Services” in Google Places, you list it as “Bob’s Appliance HVAC Plumbing Heating Cooling and AC Services of [...]
Stay Positive: Manage Your Online Reputation!
One of the best ways for you to enhance the online reputation of your business is to promote reviews and testimonials about your services from past customers. Maintaining a positive online reputation is key to the future growth of your business. However, motivating clients to provide you with quality reviews is not quite as easy [...]
The Small Mistake that Could Kill Your SEO Campaign
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That’s why we create a metered number and trackable microsite (with a URL that follows the format “some-service-city.state-biz.com”) so you know which leads are [...]
Are Online Advertising Myths Causing You to Make Costly Mistakes?
We’ve talked about this issue a bit in past posts, but since this topic keeps coming up, it’s definitely worth reiterating how common mistakes can lead to some pretty major consequences. Since there is about a 50% chance you’re making at least one of these mistakes, please read this post carefully. Some of the consequences [...]
Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of [...]
Too Busy to Advertise Online?
Some customers tell us that they WANT to sign up, but they just don’t have time to do it. What they’re really saying is that they don’t want to take an active role in the promotion of their own business. We understand that you’re busy, and that being a small business owner often entails a [...]
Voice Mail: Solution or Danger
At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique position to observe trends in the ways small businesses handle their operations. Recently, we’ve noticed that some of our clients, especially the one-person outfits, are too busy to answer their phone during the day. Instead, [...]
Don’t Get Banned From Google
Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department [...]
Making SEO Work for You
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous [...]
